Using Social Media Analytics: The Effect of President Trump’s Tweets on Companies’ Stock Performance
Date of Award
Spring 5-2019
Document Type
Honors Thesis
Degree Name
Bachelor of Science
Department
Accounting
Advisor/Committee Chair
Alfred Liu, Ph.D.
Abstract
With the recent political development in the United States I was presented with a unique opportunity to examine social media’s influences on the stock market. Specifically, I analyzed the impact of tweets from President Trump’s official Twitter accounts from his election to the office to February 1st, 2019 that targeted a publicly traded company. I find that these tweets have a very minimal effect on companies’ stock prices, but there is a significant effect on the stocks’ trading volumes.
Recommended Citation
Fenn, Eric A., "Using Social Media Analytics: The Effect of President Trump’s Tweets on Companies’ Stock Performance" (2019). Accounting. 22.
https://scholarsarchive.library.albany.edu/honorscollege_accounting/22
