Date of Award

1-1-2013

Language

English

Document Type

Dissertation

Degree Name

Doctor of Philosophy (PhD)

College/School/Department

Department of Educational and Counseling Psychology

Program

Educational Psychology and Methodology

Content Description

1 online resource (xi, 132 pages) : illustrations (some color)

Dissertation/Thesis Chair

Zheng Yan

Committee Members

Joan Newman, Recai Yucel

Keywords

Counterbalance Experimental Design, Decision Making, Multiple Imputation, Multiple Stage Decision Making, Web Survey, Web Survey Participation, Internet surveys, Multiple imputation (Statistics)

Subject Categories

Educational Psychology | Marketing

Abstract

With the popularity of the Internet, web surveys have become increasingly prevalent. Upon the arrival of an email invitation for a web survey, individuals may make four decisions about participating in the web survey: (a) to open the e-mail or not, (b) to click the link to the web survey or not, (c) to start to answer any question or not, and (d) to complete all web survey questions or not. However, little is known about how individuals make these decisions, what variables are associated with each of these decisions respectively, and if individuals make each of these decisions quickly and automatically or slowly and deliberately.

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