Date of Award
5-2015
Document Type
Honors Thesis
Degree Name
Bachelor of Arts
Department
Accounting
Advisor/Committee Chair
Raymond Van Ness
Committee Member
Mark Hughes
Abstract
This paper takes an in depth look at how Nike became the largest company in its industry and how other companies across various industries have tried to model Nike’s plan for success. At the heart of Nike’s business plan are the company’s unique marketing strategy and culture that significantly helps foster innovation and creativity. First I will go into a brief history of the company and its most popular brand. Then an in-depth analysis will be provided of these two important pillars of success. The next part of the paper will focus on how other companies in the same industry and different industries have used similar strategies to try and improve their own profits and products.
Recommended Citation
Flynn, Patrick, "Nike Marketing Strategy: A Company to Imitate" (2015). Accounting. 14.
https://scholarsarchive.library.albany.edu/honorscollege_accounting/14