Date of Award

5-2015

Document Type

Honors Thesis

Degree Name

Bachelor of Arts

Department

Accounting

First Advisor

Raymond Van Ness

Second Advisor

Mark Hughes

Abstract

This paper takes an in depth look at how Nike became the largest company in its industry and how other companies across various industries have tried to model Nike’s plan for success. At the heart of Nike’s business plan are the company’s unique marketing strategy and culture that significantly helps foster innovation and creativity. First I will go into a brief history of the company and its most popular brand. Then an in-depth analysis will be provided of these two important pillars of success. The next part of the paper will focus on how other companies in the same industry and different industries have used similar strategies to try and improve their own profits and products.

Included in

Accounting Commons

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