Title
Social Media Paradigm: An Antidote to the Competitive Divide Between Small and Large Businesses
Date of Award
5-2016
Document Type
Honors Thesis
Degree Name
Bachelor of Science
Department
Accountancy
Advisor/Committee Chair
Raymond K. Van Ness
Abstract
Concern for small businesses has been high since the recession in 2008. Small entrepreneurs were not generating enough income to keep their businesses open and the market was deterring anyone from creating a start-up company. The domination of social media in the digital world may be the solution to the constant struggle small businesses face against their larger competitors. This paper will discuss the social media phenomenon and how although small businesses face obstacles in implementing an online marketing system, social media will level the playing field by giving small businesses the chance to compete in the big leagues.
Recommended Citation
Rinefierd, Mackenzie, "Social Media Paradigm: An Antidote to the Competitive Divide Between Small and Large Businesses" (2016). Accounting. 12.
https://scholarsarchive.library.albany.edu/honorscollege_accounting/12