This poster session highlights a marketing initiative for graphic novels, an underutilized collection, at the University at Albany. The marketing initiative was a collaboration between the presenters and the University Library’s Marketing Coordinating Committee. It included an exhibit case, book marks, a library Pinterest page, a designated location for the books with signage to draw attention to the books, writing a piece for the Libraries’ newsletter, creating a promotional slide for the library lobby and website, coordinating with the bibliographer in the Science Library about her graphic novel display, and sending emails notifying staff about the display.
Nous, Rebecca, Kate Seidlinger & Wendy West. “Read Between the Lines: Marketing Graphic Novels.” University at Albany: State University of New York Librarians Association Conference. Poster session. June 11, 2014.