Author ORCID Identifier

Lauren Puzier:

Document Type


Publication Date

Spring 2020


The University at Albany Libraries launched a campaign using Bitmojis, cartoon avatars, to connect students with their subject librarians and to increase awareness of the role of subject librarians and the services they provide. The Bitmoji mobile app was the fastest growing app in the United States among adults in 2017; therefore, Bitmojis offered a potentially popular and recognizable way to represent subject librarians. Bitmojis are also highly versatile: they can be personalized, they offer librarians a digital likeness, and they lend themselves to a variety of other formats both physical and digital. This article will introduce the use of Bitmojis to promote subject librarians, identify hurdles to such promotion, present tips to get started, and outline the campaign’s growth.


This is the publisher's PDF. The version of record can be found here: Puzier, L., & Norton, T. (2020). A Bitmoji Marketing Campaign to Connect Students with Subject Librarians. Marketing Libraries Journal, 4(1), 22-32. Retrieved from

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Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License
This work is licensed under a Creative Commons Attribution-NonCommercial-Share Alike 4.0 International License.



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