Date of Award




Document Type


Degree Name

Doctor of Philosophy (PhD)


Department of Anthropology

Content Description

1 online resource (xi, 223 pages) : color illustrations.

Dissertation/Thesis Chair

Elise L Andaya

Committee Members

Jennifer L Burrell, Barbara Sutton


Anthropology of the Body, Beauty Industry, Critical Medical Anthropology, Masculinities, Narco-culture, Political Economy, Beauty, Personal, Body image in men, Beauty culture, Bodybuilding, Surgery, Plastic, Steroids

Subject Categories

Feminist, Gender, and Sexuality Studies | Latin American Studies | Social and Cultural Anthropology


The last few years in Colombia have seen the rise and expansion of male beauty industry. Such growth seems to suggest a shift from entrenched gendered ideas as well as new markets and economic opportunities to pursue. This dissertation is the result of eighteen months of ethnographic fieldwork in Cali, Colombia focusing on how the development of male beauty has emerged in a context that is profoundly shaped by the legacy of armed conflict and drug-trafficking. The expansion of male beauty industry flourishes in a political and economic moment in Colombia where neoliberal policies are prevalent in the state’s agenda.