Date of Award
Bachelor of Arts
Social unrest as a result of a pandemic and the movement for Black lives created a greater demand for big brands to increase their involvement in social responsibility. In this work, I examine the relationship between big brands to their colonial and environmental legacies to analyze how they have historically responded to social justice issues and how it has helped or hindered their journey towards sustainability. My research suggests that these brands may be failing to live up to their social responsibility claims because they struggle to see how the two actors are interconnected, as a result, I offer a few suggestions for enacting authentic sustainable change.
Hassan-Bey, Simone, "The 2020 Impact: Rethinking Brand Approach to Sustainability through a Postcolonial and Environmental Justice Framework" (2021). Business/Business Administration. 62.