Presentation Title

Nuclear Families for the Nuclear Age: Disney's Part in Creating Gender Roles in the 1950s

Panel Name

Making and Breaking the Molds: Female and Family Representation in History, Fiction, and the Modern World

Location

Lecture Center 19

Start Date

3-5-2019 3:15 PM

End Date

3-5-2019 4:30 PM

Presentation Type

Oral Presentation

Academic Major

History

Abstract

The 1950s was a revolutionary period for American youth culture. The Disney Company played an important role in forming and conveying a new image and set of ideals associated with childhood. My paper examines the Disney Company’s messages about growing up, in particular, the gendered expectations surrounding love, that revolutionized the way Americans viewed family life. For both ideological and business reasons, Disney promoted an idealized concept of the nuclear family to children. My paper pays close attention to the conversation occurring between Disney and the American public by analyzing both 1950s Disney storylines, disseminated in multiple mediums such as movies, toys, books, and the public’s reactions to them. My paper presents its findings in three main sections: parenting and growing up, love and dating, and marketing strategies and public reaction. Previous scholarship about Disney has tended to focus only on Disney movies. By comparing multiple media for their message, my paper allows for a greater understanding of the reciprocal impact of Disney and the American public. And, as anyone with children, or who was one in the twenty-first century knows, the conversation between Disney and the American public is still going strong.

Select Where This Work Originated From

Departmental Honors Thesis

First Faculty Advisor

Professor Mitch Aso

First Advisor Email

maso@albany.edu

First Advisor Department

History

Second Faculty Advisor

Professor Kori Graves

Second Faculty Advisor Email

kgraves@albany.edu

Second Advisor Department

History

The work you will be presenting can best be described as

Finished or mostly finished by conference date

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May 3rd, 3:15 PM May 3rd, 4:30 PM

Nuclear Families for the Nuclear Age: Disney's Part in Creating Gender Roles in the 1950s

Lecture Center 19

The 1950s was a revolutionary period for American youth culture. The Disney Company played an important role in forming and conveying a new image and set of ideals associated with childhood. My paper examines the Disney Company’s messages about growing up, in particular, the gendered expectations surrounding love, that revolutionized the way Americans viewed family life. For both ideological and business reasons, Disney promoted an idealized concept of the nuclear family to children. My paper pays close attention to the conversation occurring between Disney and the American public by analyzing both 1950s Disney storylines, disseminated in multiple mediums such as movies, toys, books, and the public’s reactions to them. My paper presents its findings in three main sections: parenting and growing up, love and dating, and marketing strategies and public reaction. Previous scholarship about Disney has tended to focus only on Disney movies. By comparing multiple media for their message, my paper allows for a greater understanding of the reciprocal impact of Disney and the American public. And, as anyone with children, or who was one in the twenty-first century knows, the conversation between Disney and the American public is still going strong.