Date of Award
1-1-2018
Language
English
Document Type
Dissertation
Degree Name
Doctor of Philosophy (PhD)
College/School/Department
Department of Educational Policy and Leadership
Content Description
1 online resource (ii, x, 220 pages) : illustrations (some color)
Dissertation/Thesis Chair
Gilbert Valverde
Committee Members
Mitch Leventhal, Noah Drezner
Keywords
Alumni, Fundraising, Major Gift, Motivation, Philanthropy, Solicitation, Universities and colleges, Benefactors, Educational fund raising
Subject Categories
Higher Education | Psychology
Abstract
Reduced government support has caused higher education institutions to become more dependent on philanthropic contributions. Since the majority of funds come from a small number of donors (Longfield, 2014), it’s important to focus on the highest level of donors. However, there was a lack of research that specifically studied alumni major gift donors who name physical structures with their philanthropic gifts to their alma maters. My intent in developing this study was to fill this gap and help higher education institutions secure more funds.
Recommended Citation
Cherkosly, Allison, "Alumni and named structures : a qualitative analysis of major gift donors" (2018). Legacy Theses & Dissertations (2009 - 2024). 2021.
https://scholarsarchive.library.albany.edu/legacy-etd/2021