Date of Award

6-2018

Document Type

Honors Thesis

Degree Name

Bachelor of Arts

Department

Business

First Advisor

Jonathan Muckell

Abstract

A shift towards a plant-based diet has many benefits, including reducing the number of animals who are slaughtered for food. The goal of this project was to design and develop an interactive online tool to inform people’s dietary decisions, based on the direct effect that their diets have on farmed animals’ lives. Specifically, the website was developed to calculate the number of animals killed to sustain an individual website visitor’s diet, based on information provided by the user, and to provide personalized recommendations based on those calculations on how the individual can reduce their consumption of animal products.

Included in

Business Commons

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