Date of Award
12-2014
Document Type
Honors Thesis
Degree Name
Bachelor of Arts
Department
Business
Advisor/Committee Chair
Raymond K. Van Ness
Abstract
This study investigates the relationships between several measures of market share and specific levels of financial performance. The study focuses directly on the cruise line industry and pairs two significant firms to test the hypothesis. The two firms are Carnival Corporation and Royal Caribbean Cruises, Ltd. When correlating higher market share with the return on assets, operating margin and book-to-market aspect of performance it was discovered that higher market share produces higher productivity and efficiency.
Recommended Citation
Wedderburn, Christina Antoinette, "Cruise Industry: Size Matters" (2014). Business/Business Administration. 25.
https://scholarsarchive.library.albany.edu/honorscollege_business/25