Date of Award

12-2014

Document Type

Honors Thesis

Degree Name

Bachelor of Arts

Department

Business

First Advisor

Raymond K. Van Ness

Abstract

This study investigates the relationships between several measures of market share and specific levels of financial performance. The study focuses directly on the cruise line industry and pairs two significant firms to test the hypothesis. The two firms are Carnival Corporation and Royal Caribbean Cruises, Ltd. When correlating higher market share with the return on assets, operating margin and book-to-market aspect of performance it was discovered that higher market share produces higher productivity and efficiency.

Included in

Business Commons

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