Date of Award


Document Type

Honors Thesis

Degree Name

Bachelor of Arts


Business Administration


An accurate predictive model of a firm’s future performance has been long sought after in the finance field. This study examines the relationship of a firm’s franchise value, using the Franchise Factor, to its Price-to-Earnings ratio as one model of performance. Using the firms in the S&P 1,500 as the data sample, this study also examines the effects of market value along with the franchise value to price-to-earnings ratio. The results show that the franchise value to price-to-earnings ratio, even when controlling for the firm’s market value, was in fact predictive of individual companies’ stock returns between 2000 and 2009.