This review provides (1) a discussion of best practices, including the content and frequency of posts, and (2) tips on how to get started on a library oriented page. Facebook is a powerful social media platform that, when used correctly, can have beneficial effects for academic library outreach and marketing. However, it is not a catch-all for engagement with students, staff, faculty, and the public. Engagement through Facebook needs to be carefully thought out and well-planned in order to meet the needs of library outreach and work toward the university and library strategic plan.
"Likes, Shares and Follows: Launching a Facebook Page for Your Academic Library,"
JLAMS: Vol. 13
, Article 6.
Available at: http://scholarsarchive.library.albany.edu/jlams/vol13/iss1/6